The B.A.N.K. Methodology

Whether or not you’ve heard of the B.A.N.K. method, you know that in order to connect with those around you, you should know yourself first. While you might be able to list your likes and dislikes, you might be a little blind to what actually makes you tick. That’s why using personality science and the BANK method can help you excel in areas of your life where you might feel like you’re slumping.

For that reason, taking time for self-reflection is essential to successfully connecting with others. Cracking your own code is a great way to take the first steps to boosting your relationships, both personal and professional.

It is the only methodology scientifically validated to predict decision making in less than 90 seconds. Within this method we are using four personality types: Blueprint, Action, Nurturing, and Knowledge, the BANK system gets you into the minds of… anyone! That’s right! It’s not just about “selling.” You can use BANK for personal relationships, sales success, or connecting with your child. The BANK method is a tried and true way of connecting to those around you to help you succeed in all aspects of your life.

BANK Personality Profile

How does B.A.N.K. work?

BANK™ is a reverse-engineered personality profiling system designed to dramatically improve communication, accelerate negotiations, and come to sustainable agreements faster. While it was developed primarily to help sales professionals increase their closing rates, BANK has shown to be equally valuable in other fields of human relations. BANK provides you with the ability to swiftly and exactly identify the decision making profile of your counterparts and understand what they value when making buying or other decisions.

The B.A.N.K. personality system has been well tested in the marketplace, is scientifically proven and is a powerful tool in helping you close more business. BANK is having tremendous global growth and has users in over 40 countries. BANK is an acronym for the four different personality types: Blueprint, Action, Nurturing and Knowledge.

Personality Science

The personality science behind the BANK method is a great way to start looking at the world in a new light. Using the BANK cards to reveal what you value the most, and the best way to communicate with others (and the best way others can communicate with you) will give you the edge in your personal and professional relationships.
The BANK method is research-based. It highlights a person’s core values and gives you the opportunity to connect and communicate with everyone around you.

How is B.A.N.K. different than other personality-based profiling systems?

On the surface BANK personality system may appear to be similar to DiSC, MBTI and others, yet it is completely different. Most personality programs are based in psychology and focus on who YOU are. BANK is the only personality system developed to quickly identify the “other” person. When it comes to selling and convincing, it is not about you. It is all about your prospect. The BANK personality system is based on “buyology” or the science of Why They Buy. BANK provides a simple method to determine what your prospect values before you begin your sales conversation.

BANK personality profile

What is a B.A.N.K.code™?

Everyone has a unique personality type or what is called your BANKcode™ in the BANK personality system. While we are made up of all four personality codes, we have one predominant type. BANK has developed a set of Value Cards, which can be quickly sorted in order of priority, from what you value most to what you value least, revealing your personal BANKcode.

By cracking your clients’ behavioral code you will be able to predict their buying behavior in 90 seconds or less. Sounds too good to be true? A study by San Francisco State University revealed that the ability to quickly pinpoint the “purchasing personality” of prospective buyers makes a sale significantly more likely. And finding out which values are most important to your team members, clients, and business partners will improve your relationships in your business and personal lives.

How you can apply BANK in your organization

We apply the BANK personality methodology to develop custom sales scripts, sales pitches, sales tools and sales and marketing messages geared to inside and outside sales teams, custom service or anyone in a customer-facing role.
BANK will help you:

  • Speak the language of your prospect by understanding what is important to them
  • Customize your presentations based on how prospects make buying decisions
  • Understand the most effective negotiation path for each prospect
  • Forge deeper connections with customers to increase retention and referrals
  • Uncover buying behaviors and win more customers

Benefits of the BANK personality training system

  • A better understanding of how to communicate, negotiate and close more deals
  • Increased emotional intelligence
  • Connect faster and easier with prospects and customers
  • Improved communication among team members
  • Accelerated new customer acquisition
  • Higher customers and team member retention
  • Determine what adds the most value in everyday interactions with customers and prospects
  • Increased personal productivity and a focus on developing high-performing teams
  • Deliver powerful presentations using the right sales scripts
  • Close sales faster

It’s time to crack your code now

Take time now to crack your BANKcode for free and discover what your possibilities are with the personality science of the BANK methodology.



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